Overview
Wayfarer launched six regional itineraries at once. The campaign centers on a single headline system that rehoused per region, with photography and color carrying the differentiation.
Highlights
- Headline system rehoused across six regions
- OOH specs for 14×48 bulletins and 6-sheet bus shelters
- Digital placements in 1×1, 4×5, and 16×9 crops
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