Overview
Loam needed a guideline document that could grow with the brand. The structure is modular — add a chapter, not a redesign — and every spec includes both a visual and a machine-readable token reference.
Highlights
- Tokens exported as JSON for direct product consumption
- Modular chapter structure with consistent opener spreads
- Printed as a 120-page perfect-bound book with a Smyth-sewn binding
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